Kindle Publishing Series: How To Find a Profitable Niche

Kindle Publishing Series: How To Find a Profitable Niche

In this post I am going to show you how I find profitable niches to target. I am going to keep things simple and my goal with this post is to give you the steps you can also implement and begin finding profitable niches to create Kindle books for!

Being that we are ‘Kindle’ Publishers, I like to get the majority (if not all) of my ideas from Amazon directly. If you didn’t know Amazon has a best-seller section on their site where you can see the top selling products for each category.

This is also true for Kindle books.

You can see which books and topics are doing well and by doing a bit more research can establish whether a niche worth pursuing and publishing in.

Amazon is basically telling you what is hot and what people are buying so for me that is all the information that I need!

 

So lets get to it…

First thing is to head over to the Kindle Best Sellers List.

 

You can access it from this link:

or if you want to lean to get there yourself, you simple choose ‘Kindle Store’ from the drop-down menu on the Amazon.com homepage (remember the main market is Amazon.com so we want to base our research on Amazon.com alone. Don’t bother with amazon.co.uk, amazon.it etc. They make up a significantly smaller fraction of your royalties).

 

Select ‘Kindle Store’ from the drop down menu:

 

Select Kindle Store

 

Then click the search button:

 

Click Search

 

From this page, click ‘Kindle eBooks’:

 

Click 'Kindle eBooks'

 

Then ‘Best Sellers’:

 

click-best-sellers

 

Finally click on ‘Kindle eBooks’:

 

Click 'Kindle eBooks'

 

Now here is where you can find all the bestselling books! If you look to the left side of the screen you can see all the different categories on Amazon. My advice is to go through various categories and subcategories (categories within categories ex Mathematics  > Algebra etc.) as this will enable you to get more ideas and find specific topics and niches you can publish on.

 

Kindle Categories

 

VERY IMPORTANT: Make sure you are looking through the ‘Top 100 Paid’, NOT ‘Top 100 Free’. You want to get ideas from books that are selling. So make sure you are in the right section by clicking on ‘Top 100 Paid’.

 

Now what you are looking for here are keywords that you can have a book created for. As a non-fiction publisher myself, I look for particular keywords that may allow me to create a book that solves a particular problem for the reader.

 

Top 100 Paid

 

Here is an example of some good keywords in the ‘Crafts & Hobbies’ category:

 

Keyword examples

 

From the above screenshot, you could write down;

  • Recipes in Jars’ (potentially create jar cookbook for people looking for new recipes)
  • Soapmaking’ (potentially create a ebook that teaches DIY soapmaking)
  • Woodworking Projects’ (Potentially create a book that provides DIY wood projects for people looking to build cool things out of wood)

 

You want to go through various lists and categories and note down any potential keywords that you see. You may also get ideas come to you, write those down too so we can see if they are profitable.

I would recommend writing down at least 15 potential keywords to begin with so that we can later assess each one.

Now, once you have gone through the best seller list and noted down 10 ideas for potential niches, we want to verify the profitability and the potential for you to also make money from this market.

To do this we are going to simply search each keyword on Amazon (under the Kindle Store menu) and look for some criteria that I am going to show you now.

 

This is my personal, basic criteria, after a lot of trial and error this is what I now look for. As a beginner this is what you need to know. As you get more experience, there are a few other things that I look for which I will talk about at a later stage.

What we have to look for when assessing a keyword is the following:

 

My Criteria

  1. Top books (5-6) have a best seller rank of 100,000 or less
  2. Those books must be selling at 2.99 or 3.99
  3. Those books have been selling for at least 3 months
  4. Majority of the books have 100 reviews or less
  5. Not too many free books on page 1
  6. 1500 or less results for Kindle Store
  7. Can I add value to this market? (covers, title, content, better keywords, more reviews, better sales copy/description etc)

 

Here is the breakdown of each criteria;

 

  1. Top 5-6 books with a BSR of 100,000 or less

 

Amazon ranks each book on their site with something called Best Selling Rank (BSR).Let’s say there are 4 million books on Amazon for instance, the number 1 bestselling book in the entire Amazon Kindle store will have a rank of ‘1’, the 1000th bestselling book will have a rank of ‘1000’, the 1million’th book will the rank of ‘1,000,000’ and so on so forth.

 

Amazon Best Seller Rank

 

We are looking for niches where the top 5-6 books are at 100,000 or better. What this rank tells us is that this eBook is earning roughly $50 to $100 per month from Kindle royalties (excluding paperback sales!).

If you are investing let’s say $150 on a 10,000 word book. After the 2nd month (assuming you do everything properly) you are very likely to have made your investment back and making some profit already!

Now assuming you have multiple books bringing in $50-$100 every month, it is just a matter of scaling and getting multiple high quality books out there. That is the power of Kindle Publishing and passive income!

 

  1. Those books must be selling at 2.99 or 3.99

 

The 2nd criteria is only analysing books that sell at 2.99 or 3.99. The reason for this is that those will be your competitors. Many of the eBooks that you will see selling for 6.99, 9.99 are likely to be books produced by real authors and not publishers like ourselves. Those authors are more likely than not driving external traffic to their book page. So they may have a lot more sales than other books/publishers relying solely on organic traffic from Amazon searches. This is important so you get a real idea of the profitability of a market.

Same thing applies to 0.99c books, they may have more sales than books selling for 2.99 and 3.99, bear that in mind when checking BSRs.

Again, this tip is so that you are assessing the right books and are not being ‘tricked’ by really low BSRs from books that are making sales by driving additional traffic.

 

  1. Those books have been selling for at least 3 months

 

The 3rd criteria is seeing books that have been selling for at least 3 months. The reason why this is important is because when a book is new, Amazon gives its’ BSR a boost. So new books may have BSRs of 20,000, 30,000 when after a few weeks of being on the market (and not getting consistent sales) that may go up to 150,000 or 200,000. So I don’t want you to come across a market where there are loads of new books with faux BSRs and for you to later realize that it wasn’t as profitable as you thought.

You can find the publication date in the book, as well as the ‘Product Details‘:

 

Publication Date

 

  1. Majority of the books have 100 reviews or less

 

You also want most of your competitors’ books to have 100 reviews or less. This is so you are still competitive even if you have less reviews than them. On the other hand, if all the books have 200, 300 reviews then it makes hard for you to compete if you don’t have a similar number of reviews. So try to go for niches where at least 3 of the top 6 ranking books have 100 reviews or less (assuming they are selling well too).

 

  1. Not too many free books on page 1

 

I also strongly recommend not going for markets where there are not multiple free books. Specially  in the 6 top positions on page 1. If there are more than 2 free books, most of the traffic is going to go to those free books. And if those books are good and have many reviews, the chance of someone paying for your $2.99 book instead of downloading the free one is very low.

 

  1. 1500 or less results for Kindle Store

 

A final criteria, or tip, would be to target keywords with 1,500 results or less. This isn’t a must. But just a rule of thumb as keywords with too many results may be a sign that you are going to broad or that this is a saturated market. On the other side, don’t target keywords with less than 500 results as this can be a sign of you going for a topic that is most likely not hot enough. Again, these are just rules of thumb and there are always exceptions. Look at those BSRs and the other criteria and you should know if your topic is worth it or not.

 

  1. Can I add value to this market?

 

This is definitely one of the most important criteria. You have to see whether there is any value you can bring to readers to set yourself apart. Look at my 5 key rules to kindle success and see whether there is a way for you to provide more value or stand-out more. Now, many niches are hot enough that even if your books is very similar to others, you will still make sales. But bear that in mind when going through each keyword. Imagine you come across a really hot niche and all the books have poor covers and few reviews, that is a MASSIVE opportunity for you to take over.

(covers, title, content, better keywords, more reviews, better sales copy/description etc.)

 

By following the above criteria you should find a few keywords which are profitable. Right those down. Also whilst you are looking through the books and their titles be on the lookout for other potential keywords and niches.

 

Look within the titles:

title-keywords

 

Check the amazon search bar: (predictive results that come up, the is an indication that they are commonly searched)

 

predictive-keywords

 

Look in the ‘customers who bought this also bought’ section:

 

customers-who-bought-this

 

You will be surprised at the numerous ideas you can get and remember to check different keywords. I have learnt that keywords can be for the same topic and very similar, but changing words around or adding/removing certain words can be the difference between getting traffic and sales and not. For example ‘meditation for beginners’ may not be profitable, but ‘meditation for weight loss’ may be profitable (that’s just an example by the way). Remember that!

– Delfim Alvaro

 

Check out the video below to see me going through the process!

 

Delfim Alvaro is an experienced self-publisher that has been growing and also coaching others to grow their Kindle businesses for over a year.

His approach to business is one of efficiency. Finding the 20% of actions that create 80% of the results, focusing on mastering those practices and spending little to no-time on the rest. This approach has brought him, as well as his followers a lot success.

His goal is to help other publishers grow take their Kindle businesses to where they desire, through one-on-one coaching, his blog posts and Youtube channel.

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About the Author

Delfim Alvaro is an experienced self-publisher that has been growing and also coaching others to grow their Kindle businesses for over a year. His approach to business is one of efficiency. Finding the 20% of actions that create 80% of the results, focusing on mastering those practices and spending little to no-time on the rest. This approach has brought him, as well as his followers a lot success. His goal is to help other publishers grow take their Kindle businesses to where they desire, through one-on-one coaching, his blog posts and Youtube channel.

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