How To Publish A Paperback Book Step-By-Step with Createspace.com

In this video I show you how to publish your Kindle eBook as a paperback! Step-By-Step

As I discuss in my new book, Paperbacks make up 70%+ of a publishers income. Not only because they are still more popular overall, but mainly because they have a much higher profit margin from each sale. Some of my priciest paperbacks earn me $15 per sale!

It is crucial from you to get into paperbacks right from the beginning and I will show you how to, step-by-step.

Watch the video below!

Hope you got some value from that!

-Delfim

Don’t forget to subscribe to my channel for more publishing tips and resources: https://www.youtube.com/channel/UCqNhWchabt9WgvjdE2iKjQQ

Ready to outsource your first book?! Get 10% off your first eBook here on hotghostwriter.com Use the code ‘HOT10’ at checkout for a cheeky discount!

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How To Publish an eBook on Amazon

In this video + blog post I will be showing you how to publish your very first eBook on KDP! Before we even get to that, you will need to have your KDP account setup, your tax information filled in and your payment info added.

I actually walk you through that process and the entire publishing business model in my Amazon best-seller book “Kindle Publishing: How To Build A Successful Self-Publishing Business With Amazon Kindle and Createspace. A Detailed, Step-By-Step Guide To The Entire Process”. You can purchase that directly from Amazon: http://bit.ly/kindleebook1

Now to the publishing!:

Login into your KDP account. You should be in the ‘Bookshelf

Under Create a New Title, click on the ‘+ Kindle eBook’

kdp

 

Now we want to start adding the book’s details

In the Language section, choose your book’s language (it is pre-set to English)

 

In the Book Title section, add your ENTIRE book title including the subtitle. With our meditation book example it should look like so;

 

Next we have Series. Here, you can decide to make your book as part of a series and add the series name and volume number. Some people use this section to add extra keywords that you will see in brackets on the Amazon book page. I used to do this, but don’t do it anymore as it doesn’t look very professional. I tend to just add my primary keyword like so;

 

I tend to leave Edition Number blank

Now, we add our author name or pen name in the Author section. Add the author’s first name and surname using a capital letter for the first letter of each. You can also add more contributors in the Contributors section just below. I always leave that blank

 

Next, we add the HTML description in the Description section. Be sure to double check the HTML is correct by pasting it on http://www.onlinehtmleditor.net/first. Be careful with the spacing as it will show up with the same spacing you use

 

Then if you owe all the publishing rights of the book (as you should- and will if you work with Hotghostwriter), select the first option in the Publishing Rights section

 

Next we have Keywords. Here you add the 7 keywords you want your book to be targeted for. If you have purchased my book “Kindle Publishing: How To Build A Successful Self-Publishing Business With Amazon Kindle and Createspace. A Detailed, Step-By-Step Guide To The Entire Process” check Chapter 2 where I teach the keyword research process. Otherwise, you can watch this free video tutorial of the niche-reseach process which can be applied here also: https://www.youtube.com/watch?v=hQsAHJkURiY&t=2s

In the Categories section, choose 2 categories you want your book to be placed under. I recommend choosing 2 categories closest to your book topic.

MASSIVE TIP: I am going to give you a massive tip that I use that many don’t.

Ssshhh, don’t tell anyone lol.

When it comes to categories, what I do is add the 2 most relevant categories to my book here on KDP. Then I find a random category where the number #1 book has a BSR higher than mine and email kdp-support@amazon.com and tell them that I want to add [category name] to my book [book title + ASIN number of my book] and they will add my book to that category within 24-48 hours!

For instance, if my books have a BSR of 100,000 and the no.1 book for the category in question is higher than that – 200,000 for instance- if I join that category I will go to the number #1 spot right away! Which will then add that beautiful ‘Best Seller’ badge to my book as such:

9

 

The best seller badge really makes your book stand-out and will certainly drive more clicks and sales to your book. That badge is some of the best social proof you can get! When you see books with best seller badges, check their BSR and see if you can overtake them. I wouldn’t spend too much time on this, but keep an eye out! 😉

 

I leave Age and Grade Rangeblank

Finally on the first page, we have the Pre-order section. I always publish once the book is ready, so I choose ‘I am ready to release my book now’. Alternatively, you can make your eBook available for pre-order

 

Now click on Save and Continue

In the next page, we start off by selecting whether we want Digital Rights Management (DRM) or not. DRM basically “inhibits unauthorized distribution of the Kindle file of your book” – KDP. I recommend selectingYes.

 

Once we have clicked Yes, we can now click on Upload eBook manuscript to upload our book file.

 

Next we upload our book cover under the Kindle eBook Cover section by clicking on the second option ‘Upload a cover you already haveJPG/TIFF only’. Alternatively, you can create your own cover by clicking Launch Cover Creator

 

Once your files are uploaded, you can launch the Online Previewer by clicking Launch Previewer. Check your book looks good (perfect formatting will already be done for you if you are having your book written by us at www.hotghostwriter.com)

You can skip the Kindle eBook ISBN section

Let’s move to the next page by clicking on Save and Continue

On the next page, we start by deciding whether to enroll on the KDP Select Program or not. The KDP select program is a program where you make your book exclusive to Amazon for a 90-day period and you can benefit from additional exposure to readers, you can set your book as free for a 5-day period or do a countdown deal where you can discount your book for a set period. You will be able to use these (free promo + discount promo) every 90-day period and it renews automatically if you don’t cancel it. I personally have always used the KDP select as the 5 free day promo is an essential part of my marketing strategy.

Next you can select the countries where you want your book to be sold. I, for obvious reasons, always choose All Territories (Worldwide rights)as long as you hold worldwide rights (as you should)

 

Now we can set the price of our book! I always start at $0.99cat a 35% royalty when my book is first released. I go through my marketing strategy within Chapter 8 of my book.

 

In the Matchbook section you can choose whether to offer your eBook at a discount (or free) if a customer also buys your paperback version. I usually enroll my book in the Matchbook program

 

Next, we have the Book Lending section. Here you can decide whether to allow readers to lend your book to other people once for 14 days. I always allow lending, but you may choose to un-tick this

 

And finally, the Terms and Conditions. Once you are happy with everything and if you agree with Amazon’s T&Cs you can click on Publish Your Kindle eBook. It will then take up to 72hours (more like 24 hours) for Amazon to review and make your book available. You will then get email confirmation that your book is live!!

 

And that’s it! Your first book is now on the market! The next thing is marketing and getting reviews. If you wish to learn more about the Kindle Publishing business model, download my new book “Kindle Publishing: How To Build A Successful Self-Publishing Business With Amazon Kindle and Createspace. A Detailed, Step-By-Step Guide To The Entire Process”. You can purchase that directly from Amazon: http://bit.ly/kindleebook1

In that book I break down how to build a profitable Kindle business.

Here is what you will learn:

  • Exactly How Kindle Publishing Works
  • How To Properly Carry Out Niche And Keyword Research. Find Topics That Are In Demand And Profitable
  • How To Create a Title That Sells
  • How To Order a eBook Cover That Stands-out
  • How To Create Or Outsource Great Book Content
  • How To Write a Description That Sells
  • How To Open Your Kindle Account
  • How To Publish Your First eBook on Kindle, step-by-step
  • How To Turn Your eBook Into a Paperback version
  • How To Publish Your First Paperback, step-by-step
  • How To Promote and Market Your Book
  • How To Get Reviews For Your Book
  • How To Scale, Grow and Manage Your Kindle Publishing Business
  • And much more!

You can also watch the publishing process live on video by clicking on the video below:

Hope you got some value from that!

-Delfim

 

Don’t forget to subscribe to my channel for more publishing tips and resources: https://www.youtube.com/channel/UCqNhWchabt9WgvjdE2iKjQQ

Ready to outsource your first book?! Get 10% off your first eBook here on hotghostwriter.com Use the code ‘HOT10’ at checkout for a cheeky discount!

Have more questions regarding publishing? Join our growing Facebook community: https://www.facebook.com/groups/1718608845078890/

Like Us On Facebook: https://www.facebook.com/hotghostwriter/

How To Format Your Book For Createspace: Step-By-Step

How’s it going guys and gals?!

I am back with another video/blog post for you guys! Sharing some quick tips and tricks to make your publishing business progress!

In this blog post + video, I will be showing you how to quickly and effortlessly format your book for Createspace.com (The video is at the end of this page).

If you didn’t know, createspace.com is an on-demand printing service owned by Amazon.com. They allow you to publish books, CDs and other products and have them printed on-demand (when someone makes an order. This is a fantastic platform for us publishers, as it allows us to quickly and effortlessly turn our eBook into a paperback and generate additional income from one asset. If you’re not already publishing paperback versions of your book, you need to start now! Paperbacks make up more than 70-80% of my income so you also must get your books on createspace.com.

Now, if you work with us at hotghostwriters.com, you will know that all our books are delivered fully formatted and edited according to what looks best and fits best for the Kindle device. This post is going to teach you to take that file, make a few changes and upload it to Createspace.com ready for printing!

If you are not currently getting your content produced by Hotghostwriter.com, you will still be able to follow these steps and format your book correctly for Createspace!

Let’s get right into it!

 

IMPORTANT: First thing, make sure you copy the kindle word document so that you can format a new document and have the original kindle version saved.

(By the way the screenshots are in Italian but you will still be able to follow me)

 

Book Size:

We will start with the most important thing; which is changing the book page size. The most popular and most used page size for a printed book is the 6 x 9. So that’s the first thing we’re going to do.

Here are the simple steps:

 

  1. Hold the CTRL + A to highlight the entire book

CTRL + A

 

  1. Click on Page Layout > Dimensions > go all the way to the bottom and click More Paper Sizes

More Paper Sizes

 

  1. Type in ‘6’ in the top section and ‘9’ at the bottom (if your laptop is in centimeters like mine, type in 15,24 and 22,86)

6 x 9

 

  1. Done!

 

So you can see straightaway that the book size shrinks and the content still fits pretty well, and that’s step number one complete.

 

Image Size:

Step two is ensuring that any images are no wider than 12cm, 10cm is best for me in terms of width, so that image fits well on the page and doesn’t exceed the border when printing.

Here are the simple steps:

  1. Click on the picture
  2. Click on Format
  3. Enter ‘10cm’ in the width box

 

image size

  1. Ensure that the image is centered
  2. Ensure the image indentation is set to the neutral point in the ruler

image size 2

 

  1. Done!

 

 

Links:

Next thing is ensuring that you have no clickable hyperlinks in your book. I tend to have many links in my book directing my readers to other sources or simply leading them to an online offer. You want to ensure those links are visible since a paperback reader cannot click on the book. Kindle devices use internet so people can be taken to the webpage but remember to have the full link when publishing your paperback.

 

So don’t have this:

Dont have this

 

Have this:

have this

 

Awesome!

 

 

Page Numbers:

Now page numbers, that’s very important. On Kindle, we don’t advise adding page numbers because the size of the pages are completely different once your book is viewed on a Kindle device, so the page numbers are completely different. However on paperback, you want to ensure that you do add page numbers to your books and to do that it is very simple:

 

  1. Click on Insert
  2. Then click on Insert Page Numbers
  3. Hover over Bottom
  4. And click on the 2nd option with the numbers in the center

page numbers

 

  1. Tick the box Different First Page to remove the page 1 number (You don’t add page #1 to books)
  2. Click on the red ‘X’

page numbers 2

 

  1. Done!

 

Awesome.

 

 

Table of Contents:

So we added page numbers, great. The next thing is the Table of Contents, now the table of contents that we add to our client’s books have no page numbers, the same reason that I mentioned before. What you can do is simply click on the table of contents and then click on Update Table on the top left. The page numbers should then be added for you.

 

If you want to add a new Table of Contents, do the following:

  1. Click on References
  2. Click on Table of Contents on the left
  3. Select the Table of Contents 2

 

TOC

  1. Make sure it fits well in the page
  2. Done!

 

 

Page Breaks:

We’re almost done. The next thing is the use of proper page breaks. Page breaks allow you to separate the pages of your book and ensure everything is well presented.

Once you have adjusted the book to 6 x 9, whatever you see on the document is how it will be printed, so ensure that you like the way it looks. Ensure there’s no blank pages and ensure that everything looks neat.

To add page breaks, simply click on the area you wish to separate and click CTRL + ENTER.

You can view your page breaks by clicking on the Show All icon

Show all icon

 

Save to PDF:

 

Finally, once you’ve gone through everything and are happy with how everything looks, we are going to save your book as a PDF. The reason why you want to convert it to PDF is because that’s the easiest way to upload the file. If you upload the Word document, Createspace will automatically convert your book to PDF which takes extra time. So make the process quicker and upload a PDF.

 

To do this:

  1. Click File
  2. Click on Save As
  3. Choose PDF from the drop-down menu
  4. Click Save
  5. And we’re done!

 

Here is me going through the process:


So that there guys is simple way to take your Kindle book and convert it into a print-ready book for Createspace! I hope you got some value from that.

For more tips and resources on self-publishing, join my Facebook Kindle mastermind group, subscribe to my YouTube channel and like our Hotghostwriter.com page on Facebook.

– Delfim Alvaro

Publishing Facebook Group Community: https://www.facebook.com/groups/1718608845078890/

Subscribe To My YouTube: https://www.youtube.com/channel/UCqNhWchabt9WgvjdE2iKjQQ

Like Us On Facebook: https://www.facebook.com/hotghostwriter/

 

 

Kindle Publishing Series: How To Find a Profitable Niche

In this post I am going to show you how I find profitable niches to target. I am going to keep things simple and my goal with this post is to give you the steps you can also implement and begin finding profitable niches to create Kindle books for!

Being that we are ‘Kindle’ Publishers, I like to get the majority (if not all) of my ideas from Amazon directly. If you didn’t know Amazon has a best-seller section on their site where you can see the top selling products for each category.

This is also true for Kindle books.

You can see which books and topics are doing well and by doing a bit more research can establish whether a niche worth pursuing and publishing in.

Amazon is basically telling you what is hot and what people are buying so for me that is all the information that I need!

 

So lets get to it…

First thing is to head over to the Kindle Best Sellers List.

 

You can access it from this link:

or if you want to lean to get there yourself, you simple choose ‘Kindle Store’ from the drop-down menu on the Amazon.com homepage (remember the main market is Amazon.com so we want to base our research on Amazon.com alone. Don’t bother with amazon.co.uk, amazon.it etc. They make up a significantly smaller fraction of your royalties).

 

Select ‘Kindle Store’ from the drop down menu:

 

Select Kindle Store

 

Then click the search button:

 

Click Search

 

From this page, click ‘Kindle eBooks’:

 

Click 'Kindle eBooks'

 

Then ‘Best Sellers’:

 

click-best-sellers

 

Finally click on ‘Kindle eBooks’:

 

Click 'Kindle eBooks'

 

Now here is where you can find all the bestselling books! If you look to the left side of the screen you can see all the different categories on Amazon. My advice is to go through various categories and subcategories (categories within categories ex Mathematics  > Algebra etc.) as this will enable you to get more ideas and find specific topics and niches you can publish on.

 

Kindle Categories

 

VERY IMPORTANT: Make sure you are looking through the ‘Top 100 Paid’, NOT ‘Top 100 Free’. You want to get ideas from books that are selling. So make sure you are in the right section by clicking on ‘Top 100 Paid’.

 

Now what you are looking for here are keywords that you can have a book created for. As a non-fiction publisher myself, I look for particular keywords that may allow me to create a book that solves a particular problem for the reader.

 

Top 100 Paid

 

Here is an example of some good keywords in the ‘Crafts & Hobbies’ category:

 

Keyword examples

 

From the above screenshot, you could write down;

  • Recipes in Jars’ (potentially create jar cookbook for people looking for new recipes)
  • Soapmaking’ (potentially create a ebook that teaches DIY soapmaking)
  • Woodworking Projects’ (Potentially create a book that provides DIY wood projects for people looking to build cool things out of wood)

 

You want to go through various lists and categories and note down any potential keywords that you see. You may also get ideas come to you, write those down too so we can see if they are profitable.

I would recommend writing down at least 15 potential keywords to begin with so that we can later assess each one.

Now, once you have gone through the best seller list and noted down 10 ideas for potential niches, we want to verify the profitability and the potential for you to also make money from this market.

To do this we are going to simply search each keyword on Amazon (under the Kindle Store menu) and look for some criteria that I am going to show you now.

 

This is my personal, basic criteria, after a lot of trial and error this is what I now look for. As a beginner this is what you need to know. As you get more experience, there are a few other things that I look for which I will talk about at a later stage.

What we have to look for when assessing a keyword is the following:

 

My Criteria

  1. Top books (5-6) have a best seller rank of 100,000 or less
  2. Those books must be selling at 2.99 or 3.99
  3. Those books have been selling for at least 3 months
  4. Majority of the books have 100 reviews or less
  5. Not too many free books on page 1
  6. 1500 or less results for Kindle Store
  7. Can I add value to this market? (covers, title, content, better keywords, more reviews, better sales copy/description etc)

 

Here is the breakdown of each criteria;

 

  1. Top 5-6 books with a BSR of 100,000 or less

 

Amazon ranks each book on their site with something called Best Selling Rank (BSR).Let’s say there are 4 million books on Amazon for instance, the number 1 bestselling book in the entire Amazon Kindle store will have a rank of ‘1’, the 1000th bestselling book will have a rank of ‘1000’, the 1million’th book will the rank of ‘1,000,000’ and so on so forth.

 

Amazon Best Seller Rank

 

We are looking for niches where the top 5-6 books are at 100,000 or better. What this rank tells us is that this eBook is earning roughly $50 to $100 per month from Kindle royalties (excluding paperback sales!).

If you are investing let’s say $150 on a 10,000 word book. After the 2nd month (assuming you do everything properly) you are very likely to have made your investment back and making some profit already!

Now assuming you have multiple books bringing in $50-$100 every month, it is just a matter of scaling and getting multiple high quality books out there. That is the power of Kindle Publishing and passive income!

 

  1. Those books must be selling at 2.99 or 3.99

 

The 2nd criteria is only analysing books that sell at 2.99 or 3.99. The reason for this is that those will be your competitors. Many of the eBooks that you will see selling for 6.99, 9.99 are likely to be books produced by real authors and not publishers like ourselves. Those authors are more likely than not driving external traffic to their book page. So they may have a lot more sales than other books/publishers relying solely on organic traffic from Amazon searches. This is important so you get a real idea of the profitability of a market.

Same thing applies to 0.99c books, they may have more sales than books selling for 2.99 and 3.99, bear that in mind when checking BSRs.

Again, this tip is so that you are assessing the right books and are not being ‘tricked’ by really low BSRs from books that are making sales by driving additional traffic.

 

  1. Those books have been selling for at least 3 months

 

The 3rd criteria is seeing books that have been selling for at least 3 months. The reason why this is important is because when a book is new, Amazon gives its’ BSR a boost. So new books may have BSRs of 20,000, 30,000 when after a few weeks of being on the market (and not getting consistent sales) that may go up to 150,000 or 200,000. So I don’t want you to come across a market where there are loads of new books with faux BSRs and for you to later realize that it wasn’t as profitable as you thought.

You can find the publication date in the book, as well as the ‘Product Details‘:

 

Publication Date

 

  1. Majority of the books have 100 reviews or less

 

You also want most of your competitors’ books to have 100 reviews or less. This is so you are still competitive even if you have less reviews than them. On the other hand, if all the books have 200, 300 reviews then it makes hard for you to compete if you don’t have a similar number of reviews. So try to go for niches where at least 3 of the top 6 ranking books have 100 reviews or less (assuming they are selling well too).

 

  1. Not too many free books on page 1

 

I also strongly recommend not going for markets where there are not multiple free books. Specially  in the 6 top positions on page 1. If there are more than 2 free books, most of the traffic is going to go to those free books. And if those books are good and have many reviews, the chance of someone paying for your $2.99 book instead of downloading the free one is very low.

 

  1. 1500 or less results for Kindle Store

 

A final criteria, or tip, would be to target keywords with 1,500 results or less. This isn’t a must. But just a rule of thumb as keywords with too many results may be a sign that you are going to broad or that this is a saturated market. On the other side, don’t target keywords with less than 500 results as this can be a sign of you going for a topic that is most likely not hot enough. Again, these are just rules of thumb and there are always exceptions. Look at those BSRs and the other criteria and you should know if your topic is worth it or not.

 

  1. Can I add value to this market?

 

This is definitely one of the most important criteria. You have to see whether there is any value you can bring to readers to set yourself apart. Look at my 5 key rules to kindle success and see whether there is a way for you to provide more value or stand-out more. Now, many niches are hot enough that even if your books is very similar to others, you will still make sales. But bear that in mind when going through each keyword. Imagine you come across a really hot niche and all the books have poor covers and few reviews, that is a MASSIVE opportunity for you to take over.

(covers, title, content, better keywords, more reviews, better sales copy/description etc.)

 

By following the above criteria you should find a few keywords which are profitable. Right those down. Also whilst you are looking through the books and their titles be on the lookout for other potential keywords and niches.

 

Look within the titles:

title-keywords

 

Check the amazon search bar: (predictive results that come up, the is an indication that they are commonly searched)

 

predictive-keywords

 

Look in the ‘customers who bought this also bought’ section:

 

customers-who-bought-this

 

You will be surprised at the numerous ideas you can get and remember to check different keywords. I have learnt that keywords can be for the same topic and very similar, but changing words around or adding/removing certain words can be the difference between getting traffic and sales and not. For example ‘meditation for beginners’ may not be profitable, but ‘meditation for weight loss’ may be profitable (that’s just an example by the way). Remember that!

– Delfim Alvaro

 

Check out the video below to see me going through the process!